Underdog was shot in two parts across Greece and Milan, a campaign that matched the moment. A darker, grittier evolution from our debut, it came from a period of uncertainty about the brand's direction. Digging deep through that hardship produced some of DreamzFade's best selling pieces to this day, including the Rodeo Hoodie. A commercial was shot alongside the campaign. Underdog solidified the foundation of the brand and the aesthetic we continue to build on.